Print marketing materials can provide an excellent return on investment and increase brand awareness for your business. However, measuring their effectiveness can be difficult. The key is to set a specific, measurable goal and track the results. Using a call to action on your printed promotional material can help you do this. Whether this calls for a customer to call your business, subscribe to your mailing list, or visit your website, it can give you an idea of how well your promotional materials are performing.
Using a tracking URL or custom landing page allows you to see exactly how many people responded to your call-to-action on your flyers and posters. Advanced analytics software can even allow you to follow these web visitors through to conversion, providing a full picture of how many new customers you have as a result of your print marketing.
Another way to track your ROI with promotional materials is to simply watch for any positive changes in the time after you launch your campaign. For example, does your sales increase after the launch of a new flyer? Are more people subscribing to your mailing list? Are you receiving more inquiries by phone? Correlation is not necessarily causation, but it is an effective measurement tool.
Whether your promotional materials are used for in-store sales or online, they need to be positioned correctly. This is especially important with pull-up banners, which are often placed in high traffic areas such as store windows and trade show booths. Putting them in the wrong place can result in the loss of potential customers.
In addition to promoting your business in-store, you can also sell your products on online marketplaces such as Etsy. This can be a great opportunity to generate additional income while cutting down on the amount of stock you have to keep in your warehouse. This can also free up space for more storage in your warehouse, making your overall operation more efficient and cost-effective.
Getting started with a print-on-demand business requires low entry hurdles and low risk, making it an ideal way to scale your eCommerce business without spending a lot of money on inventory. You can use a platform such as Shopify to build your website and sell on multiple platforms, including Amazon’s $85 billion market. With these tools, you can start selling your designs on apparels, jewellery and more, all without carrying any physical inventory. With Michael and Fred’s program, you can learn how to do this step-by-step from scratch. They have created a comprehensive course consisting of 8 training modules. For more details visit https://www.saltlakecityscreenprinter.com/.